Hyperpalatable foods

Food is a necessity. It is essential to the human body for survival. The type of food we consume however, can be the difference between surviving and thriving. 

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Many of the foods we see lining our grocery store these days are what I refer to as HYPER-PALATABLE. These foods are designed to be highly palatable and are far less nutrient dense than whole foods. Hyper-palatable foods are typically highly sweet, salty, and or fatty. They are engineered to deliver flavor that far surpasses the flavors available in natural foods i.e. grains, fruits, and vegetables.

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Not only are these foods lacking in nutrients they are extremely addictive. They stimulate the dopamine center of the brain (the "feel good" neurotransmitter associated with bliss, euphoria and motivation ) and create a feedback loop to make you desire more of the food consumed that created your initial good feeling. Thus training the taste buds to receive less pleasure from whole foods while desiring and seeking out those hyper-palatable foods instead. Leaving you lacking in nutrients while reaching for more, and struggling to navigate food addiction.

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Today, these hyper-palatable foods have come to be cheap and easily accessible dominating the majority of the American diet. 

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But there is good news! We can retrain our palates. We can come to enjoy, love, and crave simple foods again! 

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By lowering your consumption of hyper-palatable foods and increasing your intake of nutrient dense, whole food, you can bring balance back into your life. You can enjoy the natural sweetness of an apple again, and the ability to tune into your natural hunger and fullness signals. 

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I guarantee the reward of health and food freedom will be far greater than the short-lived dopamine hit of hyper-palatable foods.

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Over the next few weeks I will be breaking down what whole foods are. What a macro and micro is, why they are important and how we can begin to introduce more into our diet and lifestyle, slowly moving away from these hyper-palatable foods that plague our grocery store aisles. 

 

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